And the email perfectly syncs up with the landing page it directs visitors to. Well, thats when youll want to transfer your ad spend to the method generating the most results. UGC is any form of content generated by customers of your brand. Leveraging user search phrases to build efficient search ads is another ball game. Marketing emails almost always require subscribers to complete a specific action. At the bottom of the Stripe page, theyve laid out the logos of a few trusted clients to demonstrate their authority and credibility. There shouldnt be an opportunity for them to say, Wait, what? Like a grammatically flawless paragraph, a clear funnelstarting with the headlinewill create a scenario that your customers wont find jarring. Write down how you intend to accomplish that and plan accordingly. You can integrate a widget at the bottom of your page that shows UGC content from your social media feed and links out to specific posts. The options are endless, but your marketing strategy should determine which choice is most relevant. However, the strategy works for blogs and articlesnot for landing pages. Step 4: Craft Persuasive Body Copy How can you use psychology to create audience-centric copy? His extensive experience in digital marketing and sales strategies has been a driving factor in growing Hatchbucks sales by over 2,000 percent. Get full feature access to any plan with a 14-day trial. What are their interests? Rather than going with a vertical layout, Stripe leverages the predictable F-pattern to optimize their page according to how our brains naturally scan for information. Its almost like you need a machine that combines user preferences to automatically adjust content and send page variants to their most relevant leads. Marketing emails and landing pages are a great pairing to supercharge your marketing initiatives because each one lifts the other. Sessions by source: THIS is where optimization becomes a targeted effort. You can also make adjustments, like using larger fonts for marketing to an older audience or using youth-oriented copy to market to Gen Z. Googles Display Ad Network reaches over 90% of internet users. Build and publish landing pages with us in no time. This means if you had one new visitor that visited three pages, that would increase your unique views by one and your page views by three.Use this helpful metric to understand daily patterns and promotions that trigger a spike in traffic. An eye-tracking study in 2006 showed that users often read web pages in an F-shaped pattern: two horizontal swipes followed by one vertical swipe down the page. 
You can even take this a step further by creating lookalike audiences to find new visitors that are likely to be interested in your business because of their demographic or behavioral similarities to your existing customers. Its tempting to add several CTAs to drive traffic to other parts of your website that need visibility, but often this muddles the point and dilutes the focus of your audience. A follow-up to that previous note: dont bombard your audience with too much text or more than one CTA. Resist the urge to add too many fields for information-gathering purposes. Any offer mentioned in your email should be prominently repeated in your landing page. You can use the exact keywords on your landing page and in your meta tags to craft compelling copy that guarantees your ads are seen. You might ask, But how can I keep them engaged throughout the whole journey? Broken images and buffering symbols are the silent killers of landing pages. This comes as no surprise as the human mind processes images around 60,000 times faster than pure text. The same goes for your aesthetic stylethe colors, fonts and design should make gliding from email to landing page a natural movement. You may offer people something they want as a lead magnet to increase the chances of conversion anything from a downloadable guide to an in-store discount will work. If each landing page is one piece of a larger puzzle, then the copy needs to play a similar role. When customers leave glowing reviews or talk about how satisfied they are, the effect is more convincing. Step 5: Find Social Proof that Resonates What benefits, influencers, or companies youve engaged with would make page visitors go from skeptics to believers? One factor youll notice in many professional landing pages is a lack of typical website elementsa footer, a header, support links, social media buttons, a clickable logo to return home, etc. This. Its no wonder building landing pages is a skill most digital marketers have in their toolkit, whether theyre doing it manually or through a hassle-free landing page builder. Your emails will hook readers into clicking links, but page headlines will help readers decide if your brand is worth their time. Marketers compete for attention with millions of other companies trying to entice page visitors to stay and convert. Here are a few tactics youll want to experiment with: SEOUse primary and secondary keywords to account for what your prospective customers are searching for. Maybe they were just curious and clicked the link in that email. The magic of marketing is making your customers feel like you tailored your message for them throughout their journey.You want them to read it and think, Howd they know I was thinking that?!. The main thing UGC delivers is an inside look at how a product enhances customers day-to-day lives. Unique pageviews: Pageviews are the first metrics that will soar. users often read web pages in an F-shaped pattern. A jaw-dropping 2018 study showed that 29.5% of landing pages in the business services sector had over 500 words of copy. A study conducted in 2019 showed that 50% of visitors brought in through PPC traffic are more likely to purchase than organic visitors. While crafting an attention-grabbing headline is an accomplishment, its not the only important piece of copy on your landing page. The design, layout, and copywriting in these examples are fire . You dont even need to hire a developer to create a custom landing page. Besides your CTA, each avenue out of your landing page is a path to non-conversion. What you need is a landing page strategy. Smart Traffic can help you design multiple page variants and optimize for audience segments at the same time. Mixpanel doesnt add ANY unnecessary words to get their point across. For those leads to turn into subscribers and, eventually, customers your emails need to direct people to lead-capture pages set up to convert. Another SEO strategy focuses on building backlinksthis is when you reach out to writers and publications in your field, asking to link from a page on their website to a page on yours. The most critical data, in this case, is the headline. You can build popups like this one using Unbounce to turn any high-traffic page on your website into a lead-generating engine. Whether youre announcing your new business, creating an event page, or promoting a new product, youre going to need more than a shiny landing page to get people to sign on the dotted line. The best action you can take to help yourself win over your viewers is to explain the transformation of your product in concise and persuasive sentences. Email marketing needs that boost, too. The images to the right side of the page provide two more data points to boost consumers confidence in the product: sample client results and a sample payment process. Here are a few updates you can make if the average time spent on your landing page is low: 4. Average session duration: You need to use your best judgment regarding the amount of time spent on your page warrants an update for optimization.Keep in mind that it takes under 10 seconds for a visitor to develop an impression of your landing page. Place Javascript and CSS elements in external files. Forms perform best with up to three fields, with an average of a 25% conversion rate. The original drag-and-drop landing page platform for experienced marketers. The CTA has one specific request and stands out due to the color contrast between the gray button and white text. Place your primary CTA above the fold and consider including power words. Most lead-capture pages include a navigation bar or several non-CTA links. On the other hand, unique views represent the number of people who have viewed your pages, no matter how many pages they viewed. They begin researching your brand online before subscribing to a newsletter, downloading a free resource, or paying for a product, and 87% of their purchase decisions are based on what they find on their own.Make sure you create content that tells a story so that theyre already in consideration mode when they come across your social ad. Now thats what you call a value prop. Step 3: Write Attention-Grabbing Headlines How can you communicate your value prop as clearly as possible? Heatmaps make it easy to visualize complex data and understand it at a glance: The last look at the page gives you a birds-eye view of how all the elements fit together. 
The more opportunities you give people to click away from your landing page, the fewer people will actually do what you want them to do. Thinking like the consumer is the first step for marketers designing landing pages to achieve a single, focused goal. If youre still in the early stages or have a large enough audience to wisely segment your lists, you should also use this opportunity to split-test elements of your landing page to discover what works bestdifferent colors, fonts and calls to action can have varying effects on your audience. Fewer than 20% of landing pages follow this practice. You position your business as an opportunity instead of a risk. A purpose-driven leader in all aspects, Jonathan has a passion for cultivating his teams culture, spending time with his family, and working to make a difference in the St. Louis community. Learn how AI can help you get more leads, sign-ups, and sales from your campaigns. However, if youre explaining a new product feature and the average session duration is still under 10 seconds, then its time to sound the alarm. Email campaigns perform better with custom lead-capture pages and vice versa. Its an opportunity to: When contactless delivery was introduced as restaurants pivoted to find a new way to do business, many would have used splash pages similar to the example below to communicate their new methods and provide more information about their safe procedures. These are the six elements of a perfect email-campaign landing page. We rated 16 thank you page examples based on copy, creativity, and design. Content distribution is where you want to budget your time and narrow down the channels for optimization, as the number of pageviews reveals the highest sources of traffic. With a big enough subscriber list, you may even want to craft unique landing pages based on demographics like age or gender. Its their job to warm you up to the product (or outcome) before making the hard sell. Try Emma's robust easy-to-use product today. Mediators, insurance brokers, and real estate agents all share one common attribute: they serve as the middleman. Videos embedded in landing pages have increased conversion rates by around 80%. Clarity is the key to landing page copywriting, and nowhere is that truer than in headlines. Bounce rate measures the percentage of sessions in which someone leaves your site without interacting on your page or visiting other pages. As customers begin to notice your promotions, youll want to identify which marketing channels are creating the most sessions for your landing page. The Charity: Water landing page detail above shows what the emails Join The Spring CTA entails. Less than 25% of businesses indicate satisfaction with the conversion rates of their email campaigns. Step 2: Plan Your Information Hierarchy What information is most important?
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