But industry sources believe the scent could generate $200 million in retail sales between July and year-end. Its like she embodies this idea of creating your own good fortune, Horsting said. For the perfume project, an image that sprang to mind was of a glamorous fortune teller with her crystal ball. Very pleased with purchase. They were also drawn to her spirituality and creativity. In a twist of fate, FKA twigs was a sales person for Flowerbomb, the Viktor & Rolf fragrance, when it came out in 2005. De Lesquen said Spicebomb and Bonbon are doing extremely well.. The idea for Good Fortune and to dedicate a fragrance to the idea of spirituality grew over several years. Then the perfumers came up with a concept of white magic, said Snoeren, referring to IFF perfumers Ann Flipo and Nicolas Beaulieu. Thank you for a great item, careful packaging, and fast delivery. Viktor & Rolf on Designing Wedding Gowns Within Restrictions, Viktor & Rolf Stages First Asian Retrospective in Chinas Shenzhen, Front Row at Viktor & Rolf Couture Spring 2022, Sign up for beauty news straight to your inbox every day. She collaborated closely with the designers on the Good Fortune campaign video. The executive said that during the coronavirus pandemic, women have become more interested in spirituality, yoga and meditation. 'Blonde' Official Trailer: Ana de Armas Unravels as Marilyn Monroe in Netflix's NC-17 Drama, Prince William's Rumored Affair Is Back at the Top of Twitter News Amid a 'Salacious' Anonymous Report, Sydney Sweeney on Fame, Hollywood Fakery and the Pressure of Paying the Bills, Amber Heard Sells Yucca Valley Hideout for Major Profit. So youre going into new worlds all the time, where you meet her in different moods. 2022 Fairchild Publishing, LLC. LOT of 2~Viktor & Rolf GOOD FORTUNE Eau de Parfum .04oz NEWEST RELEASE, - eBay Money Back Guarantee - opens in a new window or tab, - for PayPal Credit, opens in a new window or tab, Learn more about earning points with eBay Mastercard, - eBay Return policy - opens in a new tab or window, - eBay Money Back Guarantee - opens in a new tab or window. It felt important to do something new and more spiritual, Snoeren said. How 70-Year-Old Biotherm Is Harnessing Sustainability toInnovate, Front Row at Saint Laurent Mens Spring2023, Pusha T, Futura, and More Attend the KENZO By Nigo LaunchParty, Pickleball Is All the Rage Heres How K-Swiss, Fila & More Brands Are Capitalizing, 2021 Beauty Inc + Footwear News Virtual Wellness Forum, AEOs Supply Chain Platform Cozies Up to DHLE-Commerce, MLBs Manfred Defends Antitrust Exemption, Cites Minor LeagueCosts, Climate Activists Glue Themselves to Boccioni Sculpture inMilan. Something went wrong. It also chimes with the times. Top News Stories Alerts Straight to your Inbox. Good Fortune is about embracing the modern mystic. Then again, youre drawn into the ball shes playing with. PARIS Viktor & Rolf is plunging back on to the womens fragrance scene with Good Fortune, the brands first major feminine launch in seven years. But then we said to ourselves its not like the future just happens. He would not discuss sales and forecasts for Good Fortune, which launches in the Western world at the end of June. FKA twigs was naturally drawn to what to sing in the spot her latest release, Killer. And to the fragrance. How Is the Beauty Market EvolvingWorldwide? That was directed by Andrew Thomas Huang, while stills were lensed by Inez van Lamsweerde and Vinoodh Matadin. Flowerbomb is a very transporting fragrance, said de Lesquen, adding the launch of the Flowerbomb Ruby Orchid flanker early last year was well-received. I have always been a fan of their authenticity and their efforts in ensuring they [have] a sustainable brand, with such initiatives as Good Fortune being in a beautiful, yet refillable, bottle so that you only have to purchase once, FKA twigs said. Obviously, spirituality means different things to different people, Horsting said. The item you've selected was not added to your cart. This allowed for freedom and creativity within the campaign.. The ultimate vision that Viktor & Rolf wanted to achieve is what initially drew me to the project, she told WWD. Viktor & Rolfs fragrance business is currently driven by the Western world North America, Europe and travel retail. Lets say an old Hollywood version of a fortune teller, who draws you into her world and reveals the future, Horsting said. Horsting and Snoeren saw FKA twigs in concert and were blown away. I find it really comforting, and it evokes feelings of femininity.. Flowerbomb, Viktor & Rolfs bestselling scent, ranks sixth in the U.S. and 15th in the U.K. Spicebomb was relaunched last year with Infrared, accelerating that brands sales in numerous countries. The multihyphenate singer-songwriter-dancer said she and the designers Viktor Horsting and Rolf Snoeren have a long history together. Both he and Snoeren felt a need to look inward in their quests for meaning. De Lesquen said the project is very much in the DNA of Viktor & Rolf and its designers. WWD and Women's Wear Daily are part of Penske Media Corporation. The sources said Viktor & Rolf fragrances should generate more than $800 million overall in retail sales in 2022, twice more than two years ago. version and 90 euros for the 90 ml. Everything from the connection to the amethysts to the colors embodied in the campaign highlighted the message of embracing oneself, which is a message I deeply resonate with, she continued. Ingredients in this vegan potion include a jasmine accord, and another accord based on fennel and gentian flower. All Rights Reserved. You are part of creating your own good fortune.. I believe that when it comes to shaping your own destiny, what you put out is what you get back, and the vision of Good Fortune certainly embraces this.. Seller assumes all responsibility for this listing. LOT of 2~Viktor & Rolf GOOD FORTUNE Eau de Parfum .04oz NEWEST RELEASE, {"modules":["unloadOptimization","bandwidthDetection"],"unloadOptimization":{"browsers":{"Firefox":true,"Chrome":true}},"bandwidthDetection":{"url":"https://ir.ebaystatic.com/cr/v/c1/thirtysevens.jpg","maxViews":4,"imgSize":37,"expiry":300000,"timeout":250}}. Bolstering the brands business are consumers thirst for elevated fragrances and the boom of perfumes since the health crisis took hold. The designers feel that Good Fortune fits well with Flowerbomb, which is about the power of transformation and spectacular beauty, while Bonbon is more of a couture fragrance. Further, a generation of women who grew up with Harry Potter and other magical stories and series are now between 20 and 40 years old. They consider Good Fortune to be about spiritual glamour.. Charlie Le Mindu Hair Creations to BeAuctioned. Good Fortune will have strong digital play, including a documentary of Horsting and Snoeren, tarot gaming to discover the days good fortune and personality quizzes to find out which type of witch are you, de Lesquen said. The idea was to create this very addictive fragrance, but driven by white magic, explained Guillaume de Lesquen, global president, international designer fragrances, at LOral, Viktor & Rolfs fragrance and beauty licensee. We cant change the world; we can change ourselves, said Snoeren, explaining that to become the best version of themselves, its key to focus on the positives. Copyright 1995-2022 eBay Inc. All Rights Reserved. The rounded body of the eco-conceived bottle is shaped like a crystal ball, and the cap winks to a faceted amethyst, the color of which infuses the flacon thats customizable with charms. The Good Fortune fragrance marks the designers first major feminine fragrance launch in seven years. We love the connotations of these two, because theyre connected to ideas of purification [and healing], Horsting said. We fairly quickly came to this idea of the infinity zoom youre with a fortune teller, she draws you into this crystal ball, you see her, you meet again in a different guise. Still, few fragrances explore such enchanted realms. spray, 63 euros for the 50-ml. (They have dedicated fashion collections to different notions of spirituality, as well.). The choreography is really hers, Horsting said. View cart for details. We felt quite strongly about showing these different moods and different facets of a personality.. They wanted a sparkling and light fragrance. Good Fortune includes a warm, creamy vanilla, which is one of my favorite notes that a perfume can have, she said. Retail prices for Good Fortune are about 43 euros for a 30-ml.
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