13 essential books for product managers

But this book asserts the notion misses the point. Originally released in 1991, Crossing the Chasm has stood the test of time and is now practically tech gospel. The most important book for your boss to read this year. The Lean Product Playbookprovides specific, step-by-step guidance on how to apply Lean Startup ideas. Doerr has long championed the concept of OKRobjectives and key resultsand distills much of his knowledge and experience into his fascinating book, Measure What Matters. and Eight Other Business Delusions That Deceive Managers, How MURAL uses EnjoyHQ to democratize access to customer feedback and user research data, What You Need to Know to Analyse Observational Data Properly, How to Handle Failure as a Product Manager. Through the firsthand stories of some of the world's most successful founders and entrepreneurs, Doerr breaks down how readers can set and accomplish goals more effectively. Anybody involved with building new products particularly at the earliest stages will stand to benefit from this book, from entrepreneurs to product managers, designers, and developers. Even those involved with managing existing products will stand to benefit a lot from this book. But they avoid where the real work takes place, what Scott Belsky calls The Messy Middle. This book is essentially a textbook (size and all) with over 100 lessons on what it takes to build a successful startup company, focusing mainly on the books namesake. Product Managers benefit by getting access to an incredible wealth of knowledge for minimal cost! Roy is a content genius, who goes all-in on research to bring you only the most thorough and accurate insights. Building a software product is easier than ever, thanks to countless low-code/no-code tools and SaaS applications designed to help product people. In this absolutely amazing book, he shares a lifetimes worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. . Learn how to lead, and how to inspire. Finally theres a game plan for charting your career as a product manager., Ken Norton, Creator of the Bring the Donuts newsletter and 14-year Google veteran. If you've been working in product management for a while, there's an excellent chance you've already read Nir Eyal's bestselling Hooked: How to Build Habit-Forming Products. Beautiful Evidence isn't just a clever title. This book helps you determine just how to find that sometimes-elusive product-market-fit and build something that your customers and users want or need. Marc Abraham has prepared this guide with some of the most common tools used by Product Managers. Tech exec and behavioral scientist Matt Wallaerts book tries to get companies to kick a common habit. For hopeful PMs looking for their next role. To view or add a comment, sign in READ MORE, The definitive guide to Product Management, with everything you need to navigate all of our resources and become an This national bestseller uncovers the secret behind why some products seem to hook us without even trying. Product managers who enjoy learning from others will especially appreciate the insights gathered from various interviews. This book offers guidance on how great bosses build better relationships with their employees. After reading most of these books, you will be a Product Management master. That's why Charles Wheelan's Naked Statistics: Stripping the Dread from the Data is such a valuable read for product managers looking to up their game. This book helps you find your products secret sauce and identify whos craving that sauce and, ultimately, sell that sauce to them (in big batches, of course). Based on years of research and practical experience, Nir Eyal offers a concrete four-step process that will change consumer behavior and keep them returning to your product. There may be no other person on the planet who better understands how and why we make the choices we make. Throughout the book, Wheelan delves into key statistical concepts, including correlation and regression analysis, and provides the reader with dozens of examples of how statisticians work with data to uncover the real stories behind the numbers. Drive: The Surprising Truth About What Motivates Us, this post we wrote on the most essential tools and software for this year, A Curated List of Tools and Software for Product Managers in 2022. If you find yourself wanting to build on your soft skills like communication, this is the book for you. For when youre desperately seeking the next problem-solving tool. Leave a friend's email below and we'll send them their own 'The Product Book' straight away! In fact, the science of taxonomy is a discipline unto itself. An all-encompassing guide for PMs at any levels. In later years, Blockchain, Machine Learning and other advancements have increased their usability. You need to gather data. The halo effect is why we often perceive attractive people to be successful and popular, even if there is no evidence of either. Even in the Slack channel we offer, were always on the lookout for comments about the best books for product managers, along with other helpful resources. This inspiring leadership book offers wisdom and actionable advice for leaders who wish to thrive in the face of adversity. Leaders Eat Last is a New York Times bestseller and comes from thought leader Simen Sinek who also wrote, Start with Why, Better Together and The Infinite Game (which pops up later on this list). Through her experience building and scaling companies in Silicon Valley, the author realized ambition alone isnt enough to succeed truly. Todays digital landscape indeed allows anybody with a computer and an internet connection to create technology products. Nobel Prize winner Daniel Kahnamen reveals when you can trust your intuitive, emotional impulses and when you should lean into your slow, logical thinking. The result is a compilation of 30 excellent product management books broken out into some useful categories and with a brief overview for you to get a grasp of what youll learn. This is the experience and advice Ive been waiting for in one book., Jeff Patton, Product Process and Design Coach. Archambeaus winning voice and refusal to countenance failure make for an appealing account of one womans path to success.. This book is an invaluable resource for those wanting to make significant strides in how their organization thinks about and broadly implements product inclusion initiatives!, Delecia Krevet, Director of People Operations at Google. Youll notice from this list, though, that not every book listed is viewed as a traditional product management book. As frustrating as that can be, it does make sense. One of the key concepts introduced in Product Leadership is the idea that effective product management is a mind-set rather than a job function. Sound impossible? I think this is an incredible book for anyone who is hoping to create better relationships in the workplace. In a digital era for products and teams, Matt LeMay brings the role of product management back to its fundamental human tenets., Cecilia Shao, Product Manager, IBM Watson Data Platform. Watch our talk with Gayle to learn the essentials. Anybody involved with building new products particularly at the earliest stages will stand to benefit from this book, from entrepreneurs to product managers, designers, and developers and, well, anybody who finds themselves testing business ideas, as the title suggests. Read this short book! Hired: How to Get a Product Management Job, 8. Let teams shape the how. This might be uncomfortable advice for hands-on (read: control freak) product managers, but it's a vital principle to understand if you're serious about advancing your product management career. This book discusses what companies can do to get out of this vicious cycle of build, build, build and, ultimately, escape The Build Trap.. Inspired is also crammed with real-world examples of how organizations like Apple, Google, Netflix, and the BBC have created irresistible digital products with legions of loyal fans. It focuses on how businesses can develop products that make that rare and challenging leap from cool novelties for a small group of early adopters to full-blown mass-market successes. A book designed to help companies navigate the ultra-competitive space of online commerce, this weaves together insights from psychology, neuroscience, and behavioral economics to help readers better understand the dynamics and motivations behind consumer behavior. Andreessen Horowitz cofounder Ben Horowitz's book, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, became an overnight best seller upon its release back in 2014. A book about perseverance and overcoming obstacles,Its About Damn Timeillustrates that absolutely anybody can find their voice, work their way into any room they want to be in, and achieve their goals no matter the obstacles in front of them. Founders and key-decision makers want to know how to leverage their products into customer acquisition and retention machines. Dare to Lead: Brave Work. We often hear vague advice about delighting customers this book tells you how. While Product Managers are professionals with an established legacy, their areas of interest evolve. The rest of it is by learning inside your organization from other PMs. This is the perfect product management book for any product person especially those at large organizations who feel like they keep churning feature after feature without any discernible additional benefit. This comprehensive guide explains how to create products that become your customers habit, always bringing them back for more. They would tell you the secrets of their trade, behaving like veterans who have marched into a hundred and one battles. Are there any great books we may have missed on our list? Former CEO of Etsy, Chad Dickerson, says, If you only have one book on product management, this is the one.. The problem, of course, is that just because youre creating a lot of something doesnt mean that youre doing the right thing. The Messy Middle details the unglamorous but essential lessons every founder needs to learn., Jennifer Hyman, Co-Founder, and CEO of Rent the Runway. Today, the amount of free online information is inversely proportional to its usability. A different way of looking at managing projects, Shape Up changes the way that people think of the time and space they use to do their work, which is pretty remarkable. Its a whole lot more. Even the best Product Managers cannot work through instinct alone. Why? Anybody involved with building and launching brand new products needs to read this book including product managers, product marketers, and entrepreneurs. What are hiring managers looking for? Her message is simple. . Land your next job with ease, by learning how from the best of the best. In an age where product managers and entrepreneurs are building more products than ever why do most of them fail? Among the vast praise for this book, co-author of Freakonomics, Steven D. Levitt says, Daniel Kahneman is one of the most original and interesting thinkers of our time. Horowitz relays his considerable experience in tech entrepreneurship with his trademark wit, and even the most experienced product managers will undoubtedly find plenty of actionable, insightful advice on how to succeed in an industry where failure is the norm, not the exception. Because the best PM is a customer-obsessed PM. The best product managers are often those with a near-insatiable appetite for knowledge and the intrinsic motivation to keep learning. Bob has already brought the benefit of applying his JTBD principles to two of the three most important areas in business: product strategy and marketing. Hungry for more? https://www.linkedin.com/feed/update/urn:li:activity:6863493287265804289/, The Best New Books for Product Managers and Product Leaders (2020/2021), The Classics: time-tested books that help any product person. Within your teams, establishing a culture is a great way to keep things moving swiftly, avoid silos, and at the end of the day, build great products. Product-led growth has been one of the hottest trends in SaaS for the last few years, and for a good reason. Venture capitalist and Kleiner Perkins chairman John Doerr has been helping entrepreneurs succeed for almost 40 years. For those very few ideas that make it into the real world, why do just a fraction become breakout hits? In it, Norman goes beyond usability to explore the emotional side of design. Yet, we believe its still an essential read for product managers, as this memoir dives deep into Rhimess personal life and life as a television producer as she challenged herself to say yes to things for an entire year. Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. All the best-kept secrets from Silicon Valley. Infinite Game is another celebrated book by Simon Sinek. Theres no excuse not to check it out! A business book disguised as a parable, this book illustrates the application of the critical concept of OKRs but in the lens of a real-world story. But as important as statistical analysis can be in product management, it's all too easy to overlook what the data is really telling us. If you want to know what innovation truly is, this is the book for you. Id encourage this book to anyone trying to get a business off the ground.. You know your product is awesome but does anyone else? The book covers a broad range of topics, each of which builds upon concepts introduced earlier, and focuses on how to create engaging experiences that resonate with users even when they're not using our products. For experienced PMs, it will help them review the essential concepts in the discipline. Instead of driving customer value and driving outcomes they focus on things like speed and output. Unfortunately, this happens because most of the time, people simply are wasting time, money, and other resources in building the wrong product. If you want to develop stickier products, Hooked is mandatory reading. Luo Han Yeo interesting reads on Product Management topics. Empowered is yet another solid product management title from Marty Cagan. While traditional academia may have long ignored the vital role of product management, this list shows no shortage of great product management books that can genuinely help us. Empoweredgoes deeper to talk about what it takes to create productteamsthat genuinely thrive. As its title implies, Rosenzweig's book focuses on the cognitive bias known as the halo effect, the tendency to apply positive or negative characteristics of a whole to each of its constituent parts. Many product management books talk about what it takes to build world-class products. Dividing motivation into three parts -autonomy, mastery, and purpose Pink succinctly tackles things like job satisfaction, and our desire to do good in the world. A book that encourages less intuition and more data-driven decisions, reading this ought to leave you even more inclined to experiment with new ideas. If it makes you nervous that youre blind to the real reasons behind many of your decisions, pick up this book today. Practical advice and thought leadership from PMs at companies like Intercom, Pandora, Jet.com, and more. This is especially helpful for those product managers just getting started and those continually asking the question, Am I doing this right?, This is an essential read for anyone who wants a practical understanding of how to create the most valuable software companies of the present and future youd have to hunt for years to get all its wisdom in a single tome., Oji Udezue, Product Leader (Calendly, Atlassian, and elsewhere). Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, 9. Inside Ship It you will find specific advice and general wisdom about Product Management. READ MORE, What are the essential tools and software for product managers in 2021? Tom Kendra, VP, Worldwide Data Management Sales at IBM Software Group, says, Crossing the Chasm has contributed more to the art and science of high-tech marketing than any other book in the last decade. I learned then one of my first lessons of managementthe best outcomes come from inspiring people to action, not telling them what to do.. An essential read for any manager who wants to toe the line between being aggressive and empathetic. There are some things you can do to increase your PM knowledge: By sharing your email, you agree to our Privacy Policy and Terms of Service, Understand the subtle difference between prototypes and MVPs. Eyals aim with this book, was to create the guide he wished hed had at the start of his career in products. April provides an easy-to-understand framework for you to do your positioning work. Gayle McDowell, the author, is the Founder and CEO ofCareerCupand the author ofCracking the Coding InterviewandCracking the Tech Career. There's a reason why it remains funny ever after so many years: Packed with real examples and case studies from companies including Campbell's, Hewlett-Packard, and Maxwell House, Selling Blue Elephants explains how to create reliable, flexible prototypes that tell you more about your users, faster, as well as how to get more out of your customer research, automate your product development workflows, and more. This book will help you get out of that., Paul McAvinchey, Co-Founder of Product Collective and Organizer of INDUSTRY: The Product Conference, All too often, companies building software products end up focusing on the wrong things. Positioned as a guide to the way that work is done at Basecamp, its much more than that. In this book, Chris Anderson, former WIRED editor-in-chief, forces us to take a long, objective look at how were pricing our products in an era where more products and services are free. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential.. This book explores that question and shines a light on how most ideas need somebody else to fall in love with them to blossom. Nir Eyal gives us a practical guide to building better products. In fact,everyproduct manager and product leader ought to buy this book. This book is excellent for anybody who may find life or their career a little too comfortable and may need some inspiration to challenge themselves to do some difficult things. This book is handy forproduct managers, entrepreneurs, small business owners, software developers, and even those looking to start side-ventures. This compilation of best product management books is categorized by: EMPOWERED dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This book is about how to get out of that funk. Eyal's keen understanding of user psychology is what makes Hooked such a compelling read. A practical guide for product managers on how to act at each critical stage of the product life cycle, this book essentially serves as a textbook for those looking for concrete guidance on what actually to do. Essential reading for product managers and aficionados of design alike. Everyone free to participate on the online discussions :D, This is a great list, but I feel like we are lacking something essential -- Dilbert! The idea behind Jake Knapp, John Zeratsky, and Braden Kowitz's best-selling Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days is simple: Build better products, faster. Get Product Management content like this every week, Subscribe to the Product Collective newsletter today, I wish this book had existed when I first found my way into product management. Freemium was the precursor to product-led growth, and while this book isnt as cutting edge as it was when it debuted in 2009, its still a great primer if youre new to freemium. Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web.. Overall, Badass is a lively read with a surprisingly fresh take on a well-worn subject. Hi Paul! This book should be mandatory reading for anybody making product decisions.. But design sprints aren't a way to save time or get more done in less time; instead, they involve a completely new approach to product development that emphasizes agile problem-solving and direct feedback from users. This time he walks us through the idea of thriving at a game that has no end a concept sure to resonate with product managers whose products are never finished. This book shows you that way. This book is perfect for those who are relatively new to product management and those product managers who are hungry to learn new and useful frameworks. Tough Conversations. Some are truly product-focused, whereas others favor the management side of product management, but they're all fascinating reads that will help you become a better product manager and do what you do bestcreate satisfying, engaging experiences for your users.

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