Be sure to add a headshot, a short bio, and a link to your email opt-in form. Second, create a presentation on Google Slides using free themes or templates. The Daily Digest is an email Medium sends out to any readers subscribed to the topic with links to the most popular content in that topic. Disperse links to your content throughout the article, and include a call to action to sign up for your email list: Publish the article to go live on Medium, and do your best to promote it. His Medium posts title and content were intriguing. After youve engaged with your group and theres active discussion, you can post call to action posts for your opt-in offer. He mentioned big names (such as James Altucher) and tweeted the article to them. Julien used giveaways to add 2,200 people to his email list in just 3 days. What if I told you the shaving brand Harrys gathered 100,000 email addresses before its product was even ready for sale? Try searching guest posts, write for us, or submissions.. The best way to go about this is to present on the most popular piece of content youve created: And choose that as your topic for your webinar. I did this as a test with just 29 pieces of content I shared on Twitter and Pinterestwhich brought in over 15 conversions directly from the Snip. If you dont have any popular content, look at the most popular SlideShares in your industry to see what SlideShares audience is responding to: Use these topics as inspiration for your first SlideShare. At the bottom of each post, include a call to action and a link to your lead magnet or email opt-in. You can drive leads directly from Pinterest to your opt-in offer. This is a low hanging fruit that everybody should be doing. You can actually download her exact post-giveaway email sequence templates here. Then, choose your most popular piece of content to republish. Dont backlink until at least of the way down your answer. Calls to action in the captions. Thats why Im not talking about using your Facebook page to grow your list. Youre able to offer something before your product is ready, and people lovefree stuff. The biggest hurdle to overcome is that every blog gets dozens of spammy guest post pitches a week. If thats the case, dont pitch them. Kimra Luna has quoted that her Facebook group drives 99% of her customers and thats on a 1.2 million dollar launch. I change around 20% of the article and update the headline, and republish the piece on that publication: I include a link to my landing page with my content upgrade in my author bio: And I enjoy email opt-insWithout ever having to mess around with growing my website traffic. Guest posting can be a great way to get in front of a huge audience if you target the right blogs. Your opt-in offers are just pieces of gated content that you give away in exchange for emails, so if youre Tweeting blog articles, why not Tweet opt-ins too? Resources: Read more about using Facebook ads to grow your list in How I Got 532 Subscribers in 43 Days Using Cheap Facebook Ads. ask for emails. Last year, I managed to get featured on Huffington Post, Elite Daily, Entrepreneur.com and even MSN Money. First, set up a SlideShare account. So focus on this before you start chasing traffic. Most people just use Twitter to share their old content. You just go to Lists > Signup forms: Then, select Form Builder, and youll be able to customize a signup form that creates a unique URL for you to use: If word-of-mouth marketing doesnt do the trick, consider investing in Facebook ads and other social media sitesto drive traffic to your landing page. Often, if you can prove to them that your giveaway will have an impressive reach (by sharing your current email list size or social media following, for example), you can get sponsors on board. By clicking Sign Up, you agree to our Terms of Service. If youve got that, you can take advantage of their pre-launch campaign page code in this post. If you land on that, its like hitting the traffic and subscriber jackpot. Check out how Stephen Cognettadoes it: See? But instead, you could use this as an opportunity to drive traffic to your landing page or content and collect emails there. I mean, you should have a website eventually so you can create content and add consistent value, but you could grow a huge, 5-digit email list with four simple tools: Some of the strategies Ill outline in this guide have helped entrepreneurs grow huge, 5-digit email lists without even touching their websites. Post a high-value opt-in offer on the front page of your website: Find relevant Facebook groups that you can contribute to and begin posting super useful content. They work well for a few reasons: Still dont believe this stuff works? But wait! Not all of our Instagram posts were promotional, but the ones that were included a call to action telling followers to claim their free ebooks in the link in our bio. I swear, its gonna be a thing!. After that, those who stuck with her list received three more emails that were part of the launch sequence promoting her online course on how to use webinars in your business. Mediumis like one large publication that houses several smaller publications. Now you know 15 strategies you can use to grow your email list even if your Google Analytics looks emptier than a bar on Sunday morning. But you dont have the traffic to support it. A great way to expand your reach is to join group boards. Every single moment you spend notgrowing an email list costs your business money. Maybe thats because you know the power of Facebook groups and want to grow your own. Gregory Ciotti used guest blogging to help grow Help Scouts email listto more than 36,000 subscribers. And create a simple registration landing page: Protip: To grow your email list even faster, co-present your webinar with somebody else in your niche. Elna Cains first webinar generated over 370 new email subscribers, and her second one was even more successful at1,200 subscribers (and this was for a four month old website). A content upgrade is a free complementary piece of content that upgrades the original piece (whether thats a video, podcast episode or article), offered in exchange for an email address. If youre thinking this couldnt possibly work because you have no social media following, youre not thinking strategically enough. You just have to ask yourself, Whats in it for them?. To automate this, you can use BoardBoosteror Tailwind. Now, if the above steps were a bit too much for you to handle right now, there is a much easier, cheaper, and faster way to set up an email opt-in landing page: your email marketing service. Dont forget to add relevant keywords to the pins description. There are a few key ingredients youll need to start optimizing your social media profiles to grow your list. In short, Harrys created a two-page microsite with these elements: Raider makes no mention of paid advertising for their pre-launch microsite, so it sounds like the pure virality of the referral rewards program made word-of-mouth marketing their best friend for this pre-launch phase. Resources: Dont even bother guest posting until you read The 7 Step Guest Posting Process to Guarantee Email List Growth. The shaving brand launched in March 2013 to a whopping 100,000 email subscribers. The content was tailored to his ideal audience. But theres another way to use Twitter. Lets break down how he set up his Medium post for success: You can create a free account with your Google or Facebookaccount. But instead of the publish and pray approach, where you push your content out to the world and hope for it to get traffic, repurposethat content to maximize your list. Of all the strategies in this guide, this yields the highest results vs. time spent. Protip: Make your call to action the only link in your author bio for your guest post. Use your most popular piece of content and break it into slides. There are two ways to skin any online business cat: So if you want to harness the power of Facebook without putting in the elbow grease, of course you could just throw a bit of money at it and grow your email list with Facebook ads. Because its free up to 2,000 subscribers, I recommend starting with MailChimp. Get the persons name and blog name right. Rafflecopter grew its email list from zero to 35,000using its own giveaway software. Step 3: Collect massive amounts of emails. To figure out how to do that, search the helpdesk of your chosen landing page tool. You do this by Pinning eye-catching call to action images linked to your landing page with your opt-in offer to group boards. Subscribe here. Step 2: Create a complementary content upgrade to give away in exchange for email addresses. Include a working title for the blog post and a bullet-point outline. Check out how Donna Moritz from Socially Sorted has done this on her SlideShare presentations as the call to action on her final two slides. Then, link to your call to action at the end of your answer: Joshs call to action was to join his Facebook group Marketers and Founders, but yours can be your call to action to join your content upgrade or email list. Nico Moreno who runs the Funnel Surge Facebook group used a series of low priced ads targeted to audiences in his niche: Sending traffic to a landing page to collect emails: Nicos not the only one. Another social network Id encourage you to try for list building is Pinterest. If you do this, be sure to include in your giveaway terms and conditions that you will be sharing participants information with third parties. Build their email lists with Instagram like nobodys business, Drive massive traffic back to their websites, Every month Medium users spend 4.5 million. And some of the content I shared was my own, which led to even more conversions. Resources: Learn literally every single piece of information you need to know about dominating Instagram in our guide Drive Massive Traffic with Instagram Marketing: A Sumo-Sized Guide. We made sure to include a link to our lead magnet in our bio. The only problem: your Facebook page has terrible organic reach. Here are some basic strategies you can use to turn your Pinterest account into an email-list-building machine. Unlike Google, so far it doesnt seem that Pinterest penalizes for keyword stuffing, so feel free to put several target keywords in your board title and description. So what Im about to say next might surprise you To grow your email list, you dont need a ton of traffic. Request to join publications. Id seen friends use Instagram to: So I set out to grow our following rapidly, and managed to do so: 0-50,000 in just 90 days with Instagram marketing. Youd be surprised how many businesses would be willing to provide their products as prizes for your giveaway. And because you almost always can include at least one of your own links either in the post or in your guest author bio (or both! In fact, you can add more than just one link to your bio. Youd just use another sites traffic. Place a few target keywords in your bio to help potential customers find you. It helps, though, to continually repin to your own boards and group boards. Notice how Melyssa Griffinincludes keywords like entrepreneur and blogging tips.. If you send even a quarter of that amount of email, that means that youre showing up inthirtypeoples email inboxes every day. Follow any submission guidelines. Terms of Use Terms of Sale Privacy Policy, grow her email list to 40,000 subscribers. But what happens when you tag the content creator in the content youre sharing? Get your next 100 subscribers (or more) with our FREE list building masterclass. Click here to get FREE instant access to the 7-day course! Some of the strategies in this guide yield a few emails every time you action them, but they dont take very long to execute. you need to build a game-changing business. Amy Rigby is a freelance writer who specializes in content marketing and copywriting for startups. Go with what your target customer reads. Publications are like magazines; they have multiple contributors and often accept submissions. To generate leads. In fact, this helps me grow my traffic on autopilot. You can find group boards by using the search bar to type a keyword plus the word group board. Next, click the drop-down on the right side of the search bar and select Boards.. To recap, here are the best ways to build an email list without a website: Follow these tips and instead of launching to crickets, youll come storming out of the gates with a ton of potential customers eager to hear about what you have to offer. Overall, youll want to make sure to target a blog that has an audience of your target customers. If you still think Pinterest is just a repository of pretty pictures for foodies and soon-to-be brides, think again. Your email list will be one of the biggest and most engaged traffic sources for your website (not to mention the most lucrative source of sales and revenue). Now, some blogs will clearly state that they do notaccept guest posts. The deadline-driven nature of giveaways lends a sense of urgency to your campaign. So much so that its often ignored (and pisses off your Twitter followers, but thats another story). Create a Call to Action in Snip.ly for your opt-in offer: Create a Snip (ie share content related to your niche/industry through Snip.ly). So instead of being Scrooge McDuck and being stingy with sharing, you can share excellent content others are creating in your niche (content curation) and build your email list with it. In fact, many of these strategies not only help you put your email list on turbocharge and dominate email marketing, But they also lead to a traffic jackpot that fixes your initial traffic problem. You can use KickoffLabs AnyForm integrationto add a viral boost with referral tracking to Leadpagesor Instapage. Again, Pinterest SEO is important. Create a vertical image for your pin. Entrepreneurs Swear by This Product Launch Formula. Step 1: Write a evergreen valuable article for another high-traffic blog that reaches your target audience. See, theres no such thing as competition in content. The owner of each board sets the rules for how to contribute, like Sue from Successful Blogging does with her group board: When youve joined a couple of group boards, create a Pinnable image to correspond with your opt-in offer or content upgrade. Without having to spend money on the giveaway prize. You can use a free tool like Canva, or whip something up in Photoshop or Illustrator if you have the skills: Your pin should be 735 x 1102 px. Asking the companies youre working with to share it on social media. Instead, craft high-quality, well written answers to questions related to your industry. Remember our friends at Harrys? But if theres no mention of guest posting at all, it doesnt hurt to reach out to them anyway with your pitch. It contained a shareable link, and the more people they got to subscribe, the bigger the prize the entrant earned. Every page does. Mary Fernandez drove over 500 emails with cheap Facebook ads in just under 6 weeks: So if you have more money than time right now, consider creating an ad for your opt-in offer that drives traffic to your landing page, where you can capture those visitors emails and communicate with them forever more. You can both promote to whatever existing audience you have and share the email subscribers. Have your viewers click onto a link directly to your landing page to get your freebie. But the bad thing about using giveaways to grow your email list is thatpeople love free stuff. So email is a valuable piece of digital real estate that you should definitely be using to grow your email list. Protip: Record your webinar and use it as an opt-in offer after youve completed it. What other creative ideas have you used to build your list? Pick topics related to your business and target audience so Medium can recommend stories and publications for you. "Pick a platform were not on yet and grow it rapidly. If the blog has clear guidelines for guest authors, be sure you follow these. Usually, you must email them, like this one: I like to use Canva, which has a free option, to create pin images. You cant just go into Facebook groups and spam them with links to your opt-in offer. Pinterest isnt just for stay at home moms and brides to be. Actionable Strategies for Starting & Growing Any Business. Not every article I republish drives hundreds of email subscribers (sometimes they only bring in 20 or 100), but they do build backlinks and social proof and build awareness about my work. The advantage to submitting your piece to a publication is that it can expand your articles reach to a larger audience.To find relevant publications, just click on your profile photo in the upper right corner and select Publications. The next slide gives the call to action 'Read More here and Grab Your Cheatsheet'.. Medium is a content publishing community that reaches a far bigger audience than yours: So to repurpose your content to Medium for email list growth, first, create a profile on Medium. Check out how Kaleigh Moore does this in her signature to collect emails: Just like your social media bios, craft a short, compelling call to action with a link in your email signature to start collecting leads on those you email. Tools like Leadpagesand Instapage allow you to quickly put up a simple one-page site to capture email addresses without any technical know-how. Which means that those in their audience who see their post will see your Snip. Heres How It Works, Podcast Marketing Guide: Market and Grow Your Show, 5 Best Sales Funnel Software Tools to Power Your Business, SEO Basics: The Ultimate Guide of SEO for Beginners. If you chose MailChimp or Aweber, each one actually comes with built-in landing pages. What are they? If you dont have any popular content, Use Buzzsumo.com to look up the most popular articles on a competitors site. Before you dive into it, I've created a FREE list building masterclass to get your first (or next) 100 email subscribers.
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