Firms that adopted environmental standards have seen a 16% increase in productivity over firms that did not adopt sustainability practices. The company philosophy is Bake well, be creative, have fun and give back. Immaculate Baking Company works hard to maximize its social impact by baking Cookies With a Cause. The company created the Folk Artists Foundation to provide support and exposure for folk artists. The salon is decorated with reclaimed and vintage items and uses or sells eco-friendly products, such as homemade herbal wraps (no packaging waste! Factories are monitored by TOMS and third-party independent auditors. Mounting evidence shows that sustainable companies deliver significant positive financial performance, and investors are beginning to value them more highly. Eco-Libris (Newark, Deleware) is a carbon offset program. Electricity is generated as the person is traveling to his destination. Fortunately, there are an increasing number of businesses moving toward sustainability. As the 24th biggest industrial consumer of water, Coca Cola has now invested $2 billion to reduce water use and improve water quality in the communities in which it operates. Zambian beekeepers who register with the company cooperative gain access to free training on sustainable beekeeping, agriculture, and forestry practices; free education for literacy, mathematics, and small-business skills; free beekeeping supplies; and farmers are under no obligation to sell solely to the company, fostering further economic growth of the region. For the purpose of this article, we define sustainable practices as those that: 1) at minimum do not harm people or the planet and at best create value for stakeholders and 2) focus on improving environmental, social, and governance (ESG) performance in the areas in which the company or brand has a material environmental or social impact (such as in their operations, value chain, or customers). The companys goal is to create a ready-made business for local entrepreneurs and to increase access to affordable telephony for base of the pyramid customers. Some of that is self-inflicted, as early on companies tended to increase sustainable product prices substantially and in some cases sold inferior products (e.g. Additionally, IceStone conducts environmental education programs for employees. The disposable dinnerware products are durable, naturally biodegrade in 2 months, and can be used in the microwave, oven, and refrigerator. Items are made in South Asia by VerTerras own employees where employees receive fair wages in safe working conditions and are provided access to health care. Arabesque and University of Oxford reviewed the academic literature on sustainability and corporate performance and found that 90% of 200 studies analyzed conclude that good ESG standards lower the cost of capital; 88% show that good ESG practices result in better operational performance; and 80% show that stock price performance is positively correlated with good sustainability practices. One study estimated that companies experience an average internal rate of return of 27% to 80% on their low carbon investments. The Green Microgym uses recycled rubber, marmoleum, and eco-friendly cork flooring, ENERGY STAR ceiling fans, LCD televisions, compact fluorescent bulbs, energy-efficient treadmills, dual flush toilets, green cleaning supplies, and paper products made with recycled content. The brewery also installed water and energy efficient equipment, designed for the use of natural lighting, and offers bicycle parking and a bike repair stand. baabaaZuZu (Lake Leelanau, Michigan) makes clothing from items that would otherwise be discarded. Their innovative system has increased productivity and quality, reduced environmental impact and costs, and increased global competitiveness. Better World Club (Portland, Oregon) is a nationwide auto and travel club. Boutique Mix also offers its own line of Miatta-MiMi jewelry and gift baskets using beads and other accessories collected around the world. No chemicals, lacquers, glues, bonding agents, or toxins are ever used. On its Web site, Greenforce lists the products used and recommended by the company. The salon seeks to reduce energy and water usage throughout its operations, recycles, uses nontoxic environmentally friendly cleaners, refills bottles, uses only natural and organic hair and beauty products, and purchases from beauty supply companies with sustainable practices. These case examples showcase the wide array of approaches being used by businesses of varying sizes in various industries. Certification also improves productivity and net income: According to an independent study by COSA, Rainforest Alliance reported that certified cocoa farmers in Cote dIvoire, for example, produced 1,270 pounds of cocoa per hectare, compared with 736 poundsper hectare on non-certified farms. For example, the Kids Corner offers ecological activities and an alternative heroes coloring book (about real-life heroes!). The results of these studies support that consumers in a post-Recession era are shifting purchasing decisions to brands with integrity, social responsibility, and sustainability at their core. The entire process uses only a fraction of the typical energy used for recycling. The garage recycles waste, buys in bulk, uses refillable containers, and specializes in the repair of fuel-efficient vehicles. Immaculate Baking Company (Hendersonville, North Carolina) bakes delicious gourmet all-natural and organic baked cookies and organic ready-to-bake cookie dough. The restaurant also hosts an annual Earth Day Expo of informative and interactive displays on sustainability and has a gallery display featuring local artists works. They are working toward all 39 restaurants becoming fully recycling and composting. Flyknit reduces waste by 80% compared with regular cut and sew footwear. An alternative to other auto and travel clubs, the Better World Club provides emergency roadside assistance, travel planning services (auto, flight, and hotel), maps, trip routing services, partnership discounts, and auto insurance. CCI also works to incorporate sustainable conservation agricultural practices and the protection of wildlife. SunNight Solar (Houston, Texas) is a company focused on the triple bottom line that makes solar-powered flashlights. Water-related risks threaten to strand billions of dollars for mining, oil, and gas companies. Greenforce thoroughly researches cleaning products to find those that perform as well as conventional products, and all staff are trained in green cleaning methods. The company has a strong environmental emphasis in supporting sustainable agriculture, recycling, composting, and purchasing postconsumer recycled paper for office supplies. The company purchases carbon offsets for the business and is carbon neutral. The building is the first child care center to be LEED-certified and has floors that emit radiant heat and are made from virgin rubber plants, paint that is zero-VOC (volatile organic compounds), and solar tubes for lighting. The companys goal is to donate $1 million per year by 2012. 3Ms Novec fire suppression fluids are the first viable, sustainable alternative to hydrofluorocarbons. There were many recycled and recovered materials used in the remodeling process, low and zero-VOC finishes were used, a rain barrel collection system was installed, and native landscaping is being used. In addition, the company purchases and sells recycled items, such as paper, bags, office supplies, toilet tissue, hand towels, pet toys, and even biodegradable bags for picking up dog waste. In addition, Boulevard Bread supports the community through charitable donations, collaboration, local sustainable agriculture, and through training and mentoring other green food businesses. The company follows a triple bottom line approach (people, profit, and planet). Massanellis Cleaners (Jonesboro, Arkansas) offers dry-cleaning and fire-water recovery and restoration services. Earth Tones is a for-profit company created in 1993 by a coalition of nonprofit environmental organizations. The Burn & Earn program pays members $1 for every hour spent generating (or saving) electricity. Much of the strategic value of sustainability comes from the need to continually talk with and learn from key stakeholders. Since 1994, Dow has invested nearly $2 billion in improving resource efficiency and has saved $9.8 billion from reduced energy and wastewater consumption in manufacturing. Companies are skeptical about consumer interest in sustainable products especially where willingness-to-pay is concerned. Zambezi Organic Forest Honey (Oxford, Ohio) was founded by former Peace Corps volunteers who spent time in Zambia, Africa. All after-tax profits of Fair Trade Sports are donated to childrens charities to help at-risk children around the world. Some of these companies are making gains in one of the dimensions of sustainability (social, environmental, economic); others have a fully developed three-dimensional approach to sustainability. Each month, Pizza Fusion hosts fun lessons on sustainability through Organics 101 for kids. In addition, White Bear Racquet and Swim Club installed water-saving showerheads, restored outside land to its natural state (eliminating the need for watering, mowing, and fertilizing), reduced waste, began using local and organic foods, began using natural green cleaning products, and incorporated office furniture that is made from renewable or recycled materials and can all be recycled. Within the supply chain, IceStone encourages suppliers to improve sustainability standards. White Dog Caf donates an amazing 20% of pretax profits to nonprofits and the caf has also created its own nonprofit, White Dog Community Enterprises. In 2003, the owners added the Garden House, a green building that is energy-efficient and that used sustainable materials in construction. Items are made from reclaimed wood and trees from rivers and lakes; flood, landslide, and volcanic debris; and construction sites. All locations have been retrofitted with energy-efficient lighting, and the main site has installed a tankless water heater. In fact, one study found that among numerous factors surveyed, the news coverage regarding environmental and social responsibility was the only significant factor that affected respondents evaluation of a firm and intent to buy. BetterWorld Telecom is striving for a paperless operation. Children are served organic and hormone-free meals using local fresh ingredients created by the centers chef. Thanksgiving Coffee Company (Fort Bragg, California) roasts Fair Trade, organic, and kosher blends of coffee. Cleaning agents are 100% biodegradable and earth-friendly, and the perchloroethylene-free (perc-free) cleaning process is gentle not only on your clothing and textiles but also on the environment. For each flashlight purchased, the company donates one flashlight to a nonprofit for distribution in a developing country and gives them $1 per flashlight to offset importation and distribution costs. The company also supports the local community through charitable donations and by offering free haircuts to customers who are donating hair to charity. Through regular dialogue with stakeholders and continual iteration, a company with a sustainability agenda is better positioned to anticipate and react to economic, social, environmental, and regulatory changes as they arise. FIO360 (Atlanta, Georgia) is the nations first eco-early care and learning boutique. Additionally, since the sports ball business can be seasonal, the company offers microcredit loans to workers. The system also improves product quality by creating regulated growing conditions. The shop claims it currently creates only 30%40% of the emissions of a typical body shop, and the companys goal is to operate a 100% emission-free auto body business. The most recent Habana Labs project is the Offgrid Outlet, a motorized, sun-following solar panel. Drawing from our own research and our colleagues research in this area, we have created a sustainability business case for the 21st century corporate executive. Even the packaging is environmentally friendly with shoe boxes made of 100% recycled materials, soy-based inks, water-based glues, and biodegradable materials. Since its launch in 2012, Flyknit has reduced 3.5 million pounds of waste and fully transitioned from yarn to recycled polyester, diverting 182 million bottles from landfills. The winery has been 100% solar-powered since 2005, and the Hospitality Center and administrative offices are in a LEED-certified building. The company donates 100% of profits to environmental organizations, including Environment America, National Environmental Law Center, the Green Life, Campaign to Save the Environment, Toxics Action Center, ecopledge.com, Free the Planet!, and Recycling Action Campaign. Facing strict regulation on chemical release and competition from flowers from Africa, the Dutch flower industry developed a closed-loop system that grows flowers hydroponically in greenhouses, lowering risk of infestation and reducing the use of fertilizers and pesticides. As part of edun LIVE, the company has created edun LIVE on campus,http://www.edunliveoncampus.com a partnership with Miami University of Ohio, to sell blank T-shirts to campus organizations with the goal to eventually expand to additional campuses. The company tracks food miles, uses LED lighting, delivers pizza by bicycle or electric car, captures the heat from pizza ovens to heat the water, composts waste, and is exploring alternative fuel use to heat the pizza ovens. The preponderance of evidence shows that sustainability is going mainstream. But the companys commitment to sustainability goes beyond the products it sells. Companies that invest in sustainability initiatives tend to create sought-after culture and engagement due to company strategy focusing more on purpose and providing value to society. The wood and trees are then transported to one of two facilities in Indonesia where artisans build, carve, and finish the wood to create beautiful furniture and decorative items. http://www.creativepaperwales.co.uk/index.asp. EDUN and edun LIVE products are currently produced in India, Peru, Tunisia, Kenya, Lesotho, Mauritius, and Madagascar. Another study found that revenues from sustainable products and services grew at six times the rate of overall company revenues between 2010 and 2013, among the 12 members of the S&P Global 100 sampled (Singer, 2015). The curriculum is holistic, promotes multicultural awareness and learning, and, of course, environmental education. The finished dark chocolatecovered cacao goodies are packaged in recycled and reusable tins featuring the work of emerging artists. The White Dog Caf (Philadelphia, Pennsylvania) is a restaurant that supports sustainable agriculture by purchasing seasonal, local, organic ingredients from local farmers whenever possible. The sustainability section of the clubs Web site outlines the many initiatives the company has undertaken in the quest for a more environmentally friendly facility. On the company Web site, you will find an online calculator to determine the carbon emissions of your current mowing methods. This probably has its roots in Milton Friedmans 50-year old, but still influential, thesis that the only business of a business is profit as well as a hangover from the 1970s and 80s, when low quality, high priced environmental products failed in the market and early socially responsible investing delivered low returns. Frogs Leap Winery (Rutherford, California) is committed to sustainable farming and traditional farming techniques, including dry farming, which requires tilling every 10 days to hold moisture and which eliminates the need for irrigation. CREDO Mobile (San Francisco, California) was created in 1985 to help make the world a better place. Flooding in 2011 in Thailand, harmed 160 companies in the textile industry and halted nearly a quarter of the countrys garment production, increasing global prices by 28%. Recycling parts found in a junkyard, the company created a battery that can be recharged by pedal power. Brewery grains are also used as a substrate for growing organic shitake and oyster mushrooms. Zambezi Organic Forest Honey helps local Zambian beekeepers access new markets for the organic honey that the Lunda people have been farming as a way of life for over 500 years. Moreover, investors are now able to track the high performers on ESG (environmental, social and governance factors) and are correlating better financial performance with better ESG performance. All profits from Greyston Bakery go to support the Greyston Foundation, which offers affordable child care for the community, affordable housing for homeless and low-income families, and affordable health care for persons with HIV. In that year, these improvements resulted in 15,000 metric tons of CO2 emissions avoided and savings of nearly $11 million. In an effort to further reduce the carbon footprint of Massanellis Cleaners, the company has joined the CarbonFree Small Business Program. Three new giving programs are being developed: Save Our Sisters (which will donate lights to womens groups and collectives in developing countries), Village Lights, and Need It/Take It. An incredible 25% of all profits go toward charitable causes. Earth Tones (Denver, Colorado) bills itself as The Environmental Internet & Phone Company. The company offers Internet access and long-distance and wireless phone services. When paper usage is necessary, it is 100% recycled or tree-free kenaf paper. The solar-powered lights offer an alternative to kerosene, wood, and other forms of lighting used in developing countries. The Pinehurst Inn also purchases carbon offsets for the business as well as offsets for 50% of customers travel to the inn. The hotel is furnished with natural, organic, and recycled materials, has all-natural and organic landscaping, and uses green cleaning products. LJ Urban (Sacramento, California) is a real estate development company that has set out to be a catalyst of social change. Filtration is an important part of Clean Green Collisions eco-friendly approach: paint fumes and other emissions are filtered, air in the sanding area is filtered twice, and there is a filtration system to capture emissions from welding. For example, when possible, electric vehicles are used for deliveries, the restaurant uses 100% renewable wind energy, organic items are on the menu, purchase of the Second Harvest Heartland pizza generates a $1 donation to this hunger relief organization, packaging is either made from recycled materials or is biodegradable, hemp products are on the menu, the menus are printed on hemp paper, produce comes from farms in Minnesota or Wisconsin when possible, the company recycles and composts, and 5% of pretax profits are donated to charity. In addition, restroom construction used recycled tiles and granite, and low flush toilets and showerheads were installed. Creative Paper Wales is home to the ever popular Sheep Poo Paper and Reindeer Poo Paper, made from sheep and reindeer dung, respectively. IceStone (Brooklyn, New York) manufactures surfaces made from recycled glass and concrete. Habana Outpost is solar-powered; has both indoor and outdoor seating; uses compostable biodegradable plates, cups, and utensils; has tables made from recycled materials; operates a rainwater collection system to water plants and flush toilets; runs a human-powered bicycle-propelled juice blender; and composts and recycles waste. Galactic Pizza (Minneapolis, Minnesota) makes excellent pizza from local and organic ingredients. Alaffia sponsors Bicycles for Education, donates school supplies and uniforms, funds reforestation projects, and started the Alaffia Womens Clinic in Togo. In the largest study on climate change data and corporations, 8,000 supplier companies (that sell to 75 multinationals) reported on their level of climate risk. At Eco-Libris, the idea is simple: People can plant 1.3 trees for every book they read. Furthermore, the company uses wind energy in all facilities. Proctor & Gamble, for example, conducted a life cycle assessment of its products and found that U.S. households spend 3% of annual electricity budgets on heating water to wash clothes. To reduce waste, bulk soap, lotion, and shampoo dispensers are used in guest rooms and only recycled paper is used. In addition, the company created Soul Food Fund artreach programs to reach kids of all ages to help them creatively express themselves. One of the companys interesting projects involves building an eco-urban community, appropriately named The Good Project. Early funds generated from the Society led to the installation of a pump and piping system for nearby plantation households to access well water and to the restoration of a restroom facility on the plantation. A study of the gold mining industry, for example, found that stakeholder relations can heavily influence land permitting, taxation, and the regulatory environment, thus playing a substantial role in determining whether a firm has the right to transform gold into shareholder capital therefore, as the study authors wrote, stakeholder engagement is not just corporate social responsibility but enlightened self-interest.. Companies are also experiencing risks in their manufacturing due to resource depletion particularly water. The company donates 3% of revenues (administered by the BetterWorld Charitable Foundation) to nonprofit organizations through grants that help children, education, fair trade, and the environment. Better morale and motivation translate into reduced absenteeism and improved productivity. ), bamboo hairbrushes, hemp bags, natural hair and body products, soy candles in recycled glass jars, efficient lighting, and reusable coffee mugs. Trucks are equipped with solar panels to recharge the mowers throughout the day. The Good Project consists of LEED-certified homes with ENERGY STAR appliances, solar panels, air intake air-conditioning, tankless water heaters, dual flush toilets, low-flow plumbing fixtures, reflective roofing, recycled countertops and insulation, compact fluorescent lights and occupancy sensors, and more eco-friendly features. ECO Car Wash (Portland, Oregon) is a multilocation car wash that recycles 100% of the water used in washing. The Keen Foundation supports environmental and social causes. IceStone is implementing a greywater recycling system. The factory has a cool, low-emissions manufacturing process. The company offsets its carbon emissions, and innovative mobile activism allows subscribers to stay on top of fast-moving and progressive issues and take action right from their phones. In addition to organic Fair Trade fashions, Indigenous Designs purchases local green power to offset carbon emissions from its business activities, encourages employees to bike to work, and claims that about 20% of employees own and drive hybrid or biodiesel cars. Burgerville (Vancouver, Washington) is a chain of 39 Pacific Northwest quick-service restaurants offering seasonal organic, local, and healthy food. IceStones mission also provides living wages, health benefits, education programs, and life skill training to employees, including free English as a Second Language classes, all of which are tracked in the social audit with third-party verification. Climate change, water scarcity, and poor labor conditions in much of the world increase the risk. Because Sustainable Business is Good Business..
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