It has come to light that an increased usage of paper will likely accelerate deforestation and lead to other environmental issues surrounding natural resources. The use of nonplastic Being simple is sometimes the greatest way to stand noticed. Rising shipping expenses and limited cargo space have remained stubbornly in place for many businesses, making it difficult to manage finances efficiently. With more scrutiny over sustainability and regulation, the packaging industry has had to quickly evolve to assuage consumer concerns and ensure that they are operating in an environmentally friendly way. Overall, its clear that there is considerable work going into improving sustainable packaging design and that packaging trends are heading in a more eco-friendly direction. This era began with the uncertainty and disruption of the great financial crisis. Most packaging has multiple elements, including plastics, laminate, and other composite materials, making it difficult to recycle or reuse. 10 Packaging industry trends that have made an impact in 2022. In 2019, we outlined five major trends we expected to change the game in the diverse $1 trillion-plus packaging industry: e-commerce, changing consumer preferences, margin compression, sustainability, and digitization. Connected packaging is the perfect way to give customers more insight into products while also keeping them safe and protected through QR codes and quality control processes using Intelligent packaging a win-win. 6. With brick and mortar stores seeing little to no business throughout periods of time in 2020 and 2021, spending on high quality printing methods, like offset printing, have proven to be less effective with the exterior of boxes being damaged during shipping. We'll email you when new articles are published on this topic. Digital printing is also much more time efficient giving brands the opportunity to create custom packaging in tighter time frames. People judge the product by its outer gaze. Over the past few decades, the global packaging industry has enjoyed healthy growth, supported shopping is creating and expanding new avenues of packaging demand, especially for sustainable protective and transport packaging. It will be important for innovative products to be not only more sustainable but also less expensive, so packaging converters will probably have to consider incorporating new materials. Pricing excellence: Recapture inflation and use it to capture margins. Copyright 2022. While digital printing has been around for a while, the popularity of using this printing method for e-commerce packaging has started to gain much more popularity in 2022.The reliance on e-commerce businesses has resulted in brands opting for more cost effective solutions in financially difficult times following the effects of COVID-19. A large number of companies are still actively using manual packaging inspection processes, leaving plenty of room for errors in the quality of the packaging. Businesses can make drastic changes in sustainability, but they will not be truly successful if customers are not educated about impacts and their role. Apart from the separate control of each stage of product production, automated technology enables manufacturers to implement an all-in-one quality control platform that can be integrated with other systems and hardware. Visit our updated, This website requires certain cookies to work and uses other cookies to help you have the best experience. Resilient and successful companies will embark upon the next level of value creation. Again, becoming more common in food packaging to communicate accurate best by dates. to reach full recyclability and to increase their usage of recycled materials. Throughout the year, Berlin Packaging tracks consumer insights, product trends and packaging innovation to better understand what is happening in the market. The first requirement is The advantages of such a production system include a maximum return on investment, time efficiency, and increased customer loyalty. For the purpose of assisting companies with packaging and internal communications, Custom Packaging Lane launched the Sustainability initiative. In addition to having a sustainable product portfolio, they should accelerate their programs to reduce greenhouse gas emissions both in operations and throughout the supply chain. Toward the end of the period, awareness of sustainability rose significantly: consumers began to turn against the leakage of packaging into the environment, and action to curb this problem became more common. Talent: Attract, retain, and retrain employees, and get the return to work right. In fact, a few are about going back to the basicsfor example, retraining the talent base to fill critical capability gaps in sales and procurement. What is Aqueous Coating for Printing and Packaging? If you would like information about this content we will be happy to work with you. Consumers are becoming much more aware of the sustainability of packaging. Our research on the last recession found that some companiesthe resilient ones The transformational changes of the immediate future will challenge many packaging players. By visiting this website, certain cookies have already been set, which you may delete and block. CEOs of packaging companies should address the six moves holistically and in combination. Nevertheless, these changes will also offer real growth opportunities for organizations pursuing the right focus and actions. Design, CMS, Hosting & Web Development :: ePublishing. Procurement and the supply chain: Use strategic category management to get ahead of inflation and supply headwinds. From a corporate-structure perspective, CEOs should consider two components of change. Digital enablement is the other componentin customer engagement, internal workflows, the supply chain, manufacturing automation, and faster decision making. For mono-material sustainable packaging design to be successful, alternatives need to be looked at on a small and large scale to understand whether packaging quality is impacted and the net environmental impact before switching over completely. Companies will have to carry out these moves against the backdrop of the current external environment (labor shortages, working from home) and the new tools and technology available (for instance, automation). Although heightened pressure for sustainability generated a growing appetite for innovation, large-scale commercialization was 2. As the world starts to return to new norms, the effects of the pandemic continues to make an impact on the world in different ways, a big change that has come about is the increased dependence on shipping. Things like QR codes and concealed URLs give customers the opportunity to actively interact with brands more conveniently. However, doing so has also caused a lot of confusion for businesses and corporations, as they try to balance their own interests with sustainability and public demand. the end-to-end customer journey, to manage the pipeline for new and current customers, and This includes, but is not limited to, ergonomic forms that allow for optimized handling and dispensing, lids and seals that are easier to open and close while still being tamper-evident, braille markings, and more. 1. quite rare, partly because the packaging industry couldnt find cost-effective and functional alternatives to plastic. The concept of reusing packaging hasnt come up as often, and its likely very unfamiliar to most consumers. So is innovation, including new business models and capabilities. Especially with the pandemic leaving lingering effects worldwide, customers are looking for brands who can monitor and ensure the product they are purchasing and consuming are sanitary and havent been tampered with. How can CEOs navigate these choppy waters? In 2022, manufacturers have found a way around this by creating sustainable packaging materials that consist of just one single substrate. width="1" height="1" frameborder="0" style="display:none">'); This website requires certain cookies to work and uses other cookies to help you have the best experience. will probably become a must for brand owners to manage cost and sustainability pressures. With e-commerce continuing to be a consumer preference, technological advancement and sustainability continue to be a priority, the packaging industry has implemented and adapted to various industry trends worldwide. Please click here to continue without javascript.. From a growth perspective, the performance and attractiveness of subsegments (such as specific combinations of substrates, geographies, and end uses) will continue to vary significantly. CEOs ought to think about sustainability in a fully holistic manner. In the context of todays era of disruption, transformational change in markets, and increasing volatility, these are the six priority moves that industry leaders can use to create resilience, capture growth, and navigate transformational change. An important one is focusing on growth by focusing aggressively on resources: for example, doubling their reallocation to key growth areas. But that's not usually the case with product packaging. Perfect packaging may act as a brand ambassador for your brand. As their products and assets become obsolete, their leaders will have to make an early strategic choice: either to be the lowest-cost, most efficient last player in the game or to dramatically reposition the portfolio. The consequences of such mistakes has moved the packaging industry to automated production processes for more accurate results. The packaging industry in particular, has seen many shifts over the years, especially as customers environmental awareness has increased. expect a more balanced understanding of true sustainability. For example, some may just want a simple paragraph, while others may want more in-depth information around specific aspects. Businesses are now investing more into innovations in reusable packaging designs that do more good than bad for the environment, to better serve consumer demands in long term sustainability initiatives. Growth: Win by identifying granular pockets of opportunity. Enhanced Brand Transparency: Customers thrive to make authentic connections with brands that practice transparency. Brand owners responded to this increased public and regulatory pressure by making bold commitments We found that since 2020, there have been three eras, including todays, stretching into the immediate future. However, it is safe to say that the packaging industry is taking some pretty big steps in 2022 to serve consumer demands and increase packaging efficiency. Digital and e-commerce: Embrace digitization (including the use of automation) in the front, back, and middle of processes. Most common in food packaging to enhance shelf life of food. While there are still barriers in place around infrastructure and education, there is no doubt that strides are being made by both businesses and consumers. Corporations that fail to address the real issues will face significant uphill struggles and risk going out of business or being acquired. By cultivating a sense of trust and community with your customers, you can produce packaging designs that properly represent your brand and product. While the idea of sustainability through reuse has been around for a while, this consumer trend is definitely getting much more attention now than it ever has. What now lies in store for the packaging industry during the next normal up to 2030? In addition to demonstrating social responsibility, the incorporation of inclusive packaging can also drive trial and brand loyalty. Submit a Request for Proposal (RFP) to automation suppliers of your choice with details on what you need with a click of a button. In addition, it provides opportunities to improve Despite the overall economic challenges, most global packaging players emerged strong from the crisis: they enjoyed steady growth from continued shifts in the choice of substrates (for example, retort pouches) and expansion in booming emerging markets. You can update your choices at any time in your settings. To view or add a comment, sign in. The goals here were to accommodate the consumers demand for conveniencefor instance, ready-to-eat, portability, and smaller (including single-portion) packsto improve functionality, and to drive down costs. (such as metal-, glass-, and paper-based) substrates increased. The era of transformational change is upon us, and the pace of change is accelerating rapidly. As alluded to earlier, a large part of sustainable packaging design is actually in customers hands rather than businesses. 5. Thinking about what materials and coatings are being used, how they are derived and what their end-of-life will be gives businesses a more holistic picture of how bioplastics and paper can contribute to environmental initiatives. In the next few years, ship-ready packaging Especially in the renaissance of e-commerce we currently live in, packaging needs to be structurally sound and durable in order to withstand any potentially harsh shipping and handling conditions. Given the ongoing effects of the pandemic, consumers will continue to focus on safety and hygiene in 2022. 4. Use of recycled materials, plastic alternatives and refill and reuse models will continue to grow, and innovation in sustainable packaging will remain a priority for companies as consumer demand, retailer requirements and government regulations continue to expand. Resilient companies have some distinctive characteristics in common, which enable them to emerge strong during the recovery phase. 3 The design of minimalist product packaging is still common. Bioplastics and paper have long been touted as the necessary alternative for plastics, but as more research comes to light about bioplastics, environmentally conscious consumers are actually starting to question the impacts that bioplastics have on the environment. In 2020, the COVID-19 pandemic made food safety and hygiene a sixth key industry-shaping trend. We predictedthat these trends would raise the bar for performance over the next five to ten years. growth opportunities for organizations pursuing the right focus and actions. The go-to academic resource for packaging, 1. In addition, sustainability regulations around packaging have also become increasingly ambitious, adding another challenge for businesses trying to improve on their environmental impacts. If you want to develop a new product packaging, you should know about the modern design trends that are prevailing in 2022. While we only have a few months left of 2022, the year has brought about some interesting trends within the packaging industry. Jana is a Marketing copywriter and strategist at Pakfactory. For example, Hersheys was an early adopter of the transparency initiative with Smart Label. This is unfortunately not only true for their products, but their custom packaging too. However, the truth is, businesses will attempt to make environmentally friendly changes to their packaging materials like opting for kraft paper boxes rather than plastic yet use coatings and inks which completely change the materials recyclability. Overall, the strategic importance of well-functioning and cost-efficient packaging materials for customers in the value chain accelerated, given the stretched supply chains of the pandemic. Those companies where termed resilients. See Martin Hirt, Kevin Laczkowski, and Mihir Mysore, . People identify the products based on the name of the brand and the product. This consumer trend has pushed many businesses to design their packaging and products with the purpose of reusing it after purchase. It is now challenging to tell fake products from the real thing. E-Commerce Expansion The dramatic expansion of e-commerce that was accelerated by the spread of COVID is expected to stick around post-pandemic, and packaging will follow suit. The following are the top six packaging trends to watch in 2022 according to the experts at Berlin: 1. While recycling has been the main topic of discussion in the emergence of environmentally conscious consumers, there has been an overwhelming increase in awareness of recycling, which is always a good thing. Sustainability: Invest where it matters to consumers and regulators. Quality Control: Advanced sensors and other technologies can do constant Quality Control check ups on products from warehouses to the end destination, reducing worries and chances of missed revenue and damaged products. Subscribed to {PRACTICE_NAME} email alerts. Furthermore, with sustainability initiatives on the rise, modern digital printing also has a limited impact on the environment as it eliminates the need for prepress procedures or additional labeling which, in turn, reduces waste and lowers inventory requirements. We also expect that emerging business models and technologies for reuse and refilling will gain further acceptance and traction. We already see e-commerce giants, as well as countries such as China, swiftly adopting standards to scale up the usage of this type of packaging, which ultimately could eliminate a significant amount of demand for secondary packaging. While some materials can be easily recycled, others cannot, making it challenging to create truly sustainable packaging. Learn more in our Cookie Policy. The transformational changes of the immediate future will challenge many packaging players. By closing this message or continuing to use our site, you agree to the use of cookies. Bioplastics, although popular to begin with, have simply not been around long enough to fully understand what the impact of this plastic alternative actually is. Replacing Plastics with Bio-Plastics and Paper, Melding Technology and Packaging Solutions, Freight Cost Increases Affecting Packaging, Replacing Plastics with Bioplastics and Paper, How To Choose The Right Custom Packaging Company For Your Business, Step-by-Step Artwork Preparation Guide with Illustrator. While this is still true with kraft paper being fully recyclable and made from recycled products, the impact of creating paper based packaging has come into question by environmentally conscious consumers as well in 2022. 3. It helps to support the purchasing decision journey in retail stores, creates cost-efficient delivery systems for brand owners, minimizes product breakage and food waste throughout the value chain, and facilitates the consumers need for convenience. Policy makers reacted to the public outcry with a variety of responses, such as the European Unions single-use directive, Responsible & Sustainable Sustainability in todays market is imperative as consumers demand eco-friendly products and services, and packaging plays a significant role in a brands environmental footprint. With the help of QR codes, businesses now have the capability of informing and educating their customers in much more depth. Meanwhile, as a result of this pressure, we now see stronger efforts to commercialize packaging innovations, as well as better marketing of their performance (for example, the carbon footprint printed on packages). CEOs of packaging companies must treat the higher volatility of their markets as a new normal in this era of transformational change. Change often emerges gradually and then accelerates suddenly. Above all, as new regulations emerge in response to global consumer concerns, greenwashing Please email us at: Coca-Cola: The people-first story of a digital transformation, Americans are embracing flexible workand they want more of it, The potential value of AIand how governments could look to capture it. These substrate shifts will return, but now with a larger pallet of available materials, both new and old.
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